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Amid the many groans in the wake of Hurricane Sandy last week were consumers complaining about how many brands apparently saw the storm as an e-sales opportunity and little else. (American Apparel held a “Sandy Sale” and Urban Outfitters offered free shipping, to cite just two examples.)
So this week, when forecasters warned of yet another storm heading toward New York, employees at the tiny New York office of French fragrance company Creed decided the streak of bad weather afforded a chance, however small, to do some good.
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