Credit Suisse First Boston Seeks New Ad Partner

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Assignment for Investment Bank Could Total $40 Million
NEW YORK–Credit Suisse First Boston is contacting agencies for a new ad assignment potentially worth $40 million, sources said.
The move comes nearly eight weeks after Liz Nickles joined Credit Suisse’s New York office as director and head of branding and marketing at the investment-banking division.
In her new position, Nickles wants to “come out in a big way with this brand,” one source said.
Nickles and Bob Baker, worldwide head of corporate communications at Credit Suisse, are running the review, sources said.






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