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G+G mixes Indian mores with Western business savvy
On a recent flight from Chicago to New York, Michael Gray, founder of G+G Advertising in Albuquerque, N.M., found himself seated beside Bob Berenson, president of Grey Advertising USA. Gray was speechless: In 1998, Grey had sued Gray & Gray Advertising, forcing it to change its name to G+G.
The suit followed the hoopla over G+G’s win of the $6 million subcontract for the Census 2000 campaign, and Gray was initially miffed.
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