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Some of the smartest creative ideas are right outside your window.
Remember the billboard-turned-soccer field that TBWA\Japan put up for Adidas in Tokyo and Osaka late last summer? Earlier this month, the agency staged a 10-day sequel—instead of two soccer players dangling from 25-foot ropes and going head-to-head on the board, a man on a bungee cord dunked a basketball attached to a tether. Crowds in the Shibuya district again gathered to watch the action.
John Merrifield, TBWA’s chief creative officer in Tokyo and Asia Pacific regional creative director, promises a bigger show in time for the Summer Olympics in Athens.
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