Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Wandering through a bookstore last September in search of a picture book for a young girl's birthday, Mara Binudin-Lecocq was struck by the fact that there were really no books on the shelf about young girls. It was either books about boys or books about animals, and in the few cases where the story was about a girl she was a princess or frolicking through the woods. The options for young girls of color, unfortunately, were nonexistent.
Binudin-Lecocq, a freelance creative director, had an idea.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in