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GSD&M Delivers U.S. Olympic Committee’s First Branding Effort
DALLAS–“Who’s our next hero?” asks the new campaign for the U.S. Olympic Committee.
Developed by GSD&M of Austin, Texas, the patriotic print ads are the first creative work ever commissioned by the USOC, based in Colorado Springs, Colo.
The series depicts individual Olympic athletes and teams against the backdrop of a U.S. flag. The first ad features nine-time gold medalist Carl Lewis with the commentary: “He never looked back. If he had, he would have seen a whole country behind him.”
Ads premiered last week in USA Today and will appear in Sports Illustrated, People, Time and Fortune throughout the summer.
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