Cramer-Krasselt Will Buy Media, Create Ads For Universal Studios' Citywalk Of Pop Culture

Adding to its movie theme park in central Florida, Universal Studios hired Cramer-Krasselt in Orlando, Fla., to handle advertising for its new CityWalk attraction.
Billings were not disclosed, but industry sources estimated the annual budget at several million dollars.
In snaring the business, Cramer-Krasselt (C-K) becomes the first Orlando agency that Universal Studios uses as a “full-blown agency of record,” the client confirmed.
Among the Orlando agencies considered for the assignment, according to client officials, were Universal Studios Florida roster shops Anson-Stoner, which handles outdoor media placement, and Yesawich, Pepperdine & Brown, which places travel trade media.