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SAN FRANCISCO — Crispin Porter + Bogusky has won Italian restaurant chain Buca di Beppo’s advertising account after a review, sources said.
The other finalists were Butler, Shine & Stern, Sausalito, Calif; Grant, Scott & Hurley, San Francisco and incumbent Kerker in Minneapolis, sources said. The chain spends roughly $4 million annually on advertising.
Crispin pitched the account as a bicoastal team with their Los Angeles and Miami offices, according to sources. The win includes creative and media responsibilities.
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