CP+B Pulls Back on the West Coast

LOS ANGELES After less than three years, Crispin Porter + Bogusky is scaling back its West Coast operations, the shop said.

The MDC Partners shop, which opened its Venice, Calif., office in September 2001, is moving its account service and creative functions to its Miami headquarters. Only the West Coast media buying function will remain.

“Our strategy has evolved since opening in L.A.,” said Chuck Porter, agency chairman, in a statement. “Our clients are here for our thinking, not our location, and we believe the benefits of a shared culture outweigh geographic considerations. As a result, we’re consolidating our accounts in Miami.”

According to a statement issued by the agency, all staff members in Venice have been offered the opportunity to relocate to Miami. It could not immediately be determined how many employees will make the move.

The Venice office was off to a slow start after opening on Sept. 10, 2001. At that time, creative director Sally Hogshead led the outpost. In August 2002, the agency hired former Coca-Cola marketing executive Mark Simmons as managing director to boost the operation and in March 2003, Hogshead departed and was replaced by creative director Tim Roper. Simmons and Roper were traveling and unavailable for comment.

Agency officials in Miami did not immediately return calls.

CP+B’s Venice office had 16 employees at the end of 2003. Its clients include AeroMexico, Borders Books and Music, Buca Di Beppo, FX Network and Rock the Vote.