CP&B Gets More of Cox

The Orlando, Fla., office of Cox Interactive Media, which awarded advertising projects to Crispin Porter & Bogusky this summer, has handed additional business to the Miami agency.
Account billings were not disclosed, but sources estimated the combined budget at $6 million.
Cox Interactive Media regional marketing manager Cynthia Brumback learned of Crispin Porter & Bogusky (CP&B) through one of the shop’s current clients, The Golf Channel. CP&B competed against three other Florida agencies over the summer, said Brumback, declining to name the other contenders.
CP&B won on the strength of its creative product and its “business-like approach to learning our industry, which is something new for them,” said Brumback.
A unit of Cox Enterprises in Atlanta, Cox Interactive Media builds two types of Web-based products: specialty sites, focusing on topics with regional or national appeal; and city sites, providing information unique to a particular community.
The agency’s job is to increase traffic to the sites via TV, print, outdoor and radio.
CP&B has been handling two city sites: PalmBeachInteractive.com and SoFla.com; the latter will launch in South Florida Oct. 6 with an “Inside South Florida” tagline.
Brumback said CP&B was recently awarded “some additional city sites,” but would not be more specific. The new assignments partially offset the loss of LongHorn Steakhouse’s $6-7 million advertising account, which CP&B resigned earlier this month.