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SAN FRANCISCO The superheroes of small business are the focus of broadband Internet provider Covad Communications’ latest advertising campaign.
The campaign introduces “Broadband makes small business better” as the tagline. Using absurd visuals like a four-armed businessman, a one-eyed auto mechanic and a big-brained architect, the 60-second TV commercial aims to convey that small businesses have to work harder, faster and more efficiently. The point: Covad can tailor its broadband service to meet the varied and demanding needs of small businesses.
“We
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