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International cosmetics giant Coty is launching a global review of media chores on its estimated $285 million ad account, according to sources.
Curiously, word of the review comes after the client conducted a series of reviews in various markets earlier this year, including the U.S., where incumbent OMD, a unit of Omnicom, and contender MPG, a division of Havas, were vying for the account.
Sources now estimate that Coty spends about $60 million in the U.S.,
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