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NEW YORK Cossette has landed creative and media duties on the Waterford Crystal brand after a review, the agency confirmed today. Account billings are estimated at $5 million.
“It’s just a fabulous brand,” said Sally Kennedy, president of the New York shop. “There’s a huge opportunity” to make Waterford Crystal more top of mind, particularly among young adults, she added.
Cossette’s win comes just a few weeks after Bill Oberlander, a former executive creative director at Interpublic Group’s McCann Erickson here, came
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