Corporate Post for Sony Marketer

LOS ANGELES Andrew House, the marketing chief at Sony Computer Entertainment America, is rising to a senior marketing post at parent Sony Corp. under CEO Howard Stringer, sources said.

Both House and a Sony representative declined comment. It was not immediately clear who would succeed House at Sony Computer, where he is an executive vice president. (He is expected to be named to his new job before month’s end.)

House joined Sony in 1988 and assumed his current duties, which include brand management and marketing oversight of the PlayStation and PSP platforms, in 2002. He is also a corporate executive officer of SCEA’s global team.

Creative duties for the PlayStation products are handled by Omnicom Group’s TBWA\Chiat\Day, Playa del Rey, Calif. Sister shop OMD in Playa del Rey handles media duties. The agencies declined comment.

The Foster City, Calif.-based division spent more than $40 million in measured media through May; the unit spent $90 million on domestic ads during all of 2004, per Nielsen Monitor-Plus.

—Adweek staff report