Corey McPherson Nash Tapped by Clear Channel

BOSTON Clear Channel Entertainment has chosen Corey McPherson Nash to handle the branding and creative strategy for two of its Web properties.

The assignment includes work for CC.com, a Web destination where concertgoers can purchase tickets and find out about events. CMN will also help promote getAccess.com, which serves audience members who seek preferential treatment, such as backstage access, when they attend concerts.

“We selected [CMN] because of their strength in building consumer brands in the entertainment business,” said Billy Levy, vp and general manager at getAccess.com.

Clear Channel Entertainment, a subsidiary of radio giant Clear Channel Communications, produces and promotes live entertainment. The New York company markets acts ranging from Madonna and U2 to The Producers and monster truck rallies.

CMN’s strategy was twofold: defining CC.com and getAccess.com’s positions in the marketplace and aligning them in a meaningful way under Clear Channel Entertainment’s overall corporate umbrella, according to Chris Klaehn, a partner at CMN. New logos and print and design work may also be in the mix.

The account was awarded to the Watertown, Mass., communications and design firm after a review of undisclosed shops. Billings were not disclosed.

Twenty-year-old CMN has done branding work for MTV and HBO and has designed the well-known logos of Nickelodeon and Comedy Central, among others.

Last year parent Clear Channel spent $18 million on advertising; it spent $7 million in 2001, according to CMR.