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DALLAS — Coors Brewing Co. has tapped Bromley Communications of San Antonio as its new Hispanic agency for the estimated $10-20 million account of Coors Light, a brewery representative confirmed.
Bromley bested crosstown shop Cartel Creativo and Publicis Sanchez & Levitan of Dallas. Coors initially contacted 10 agencies for the account, which is expected to include creative as well as media planning and buying. Coors previously worked on a “project basis” with Casanova Pendrill Publicidad in Irvine, Calif.,
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