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BOSTON Connelly Partners/CGN repositions Lehigh Valley Dairy Farms’ product as a great way to get a fresh start in a new radio campaign.
Four 60-second spots running in several Pennsylvania markets revolve around the notion that anything can happen, no matter how unlikely it seems, on any given day. In one commercial, a child informs her mother that she is going to start listening to her more. “Like yesterday, when you asked me to put the milk away, I was just pretending not to hear you,” the child says.
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