Conn. Lottery Players Emerge

A half-dozen agencies will try their luck in the $5.6 million Connecticut Lottery review.
The contenders include four in-state shops–eight-year incumbent Cronin & Co., Glastonbury; O’Neal & Prelle, Hartford; and Mascola Advertising and Mason & Madison, both New Haven–and a pair of out-of-state agencies.
Advanced Results Marketing in Boston and The Star Group in Cherry Hill, N.J., must open a full-time Connecticut office or partner with an in-state shop to earn the assignment.
Advanced Results Marketing offers Internet-based market research to clients including the Maine Lottery.
The Star Group, which worked on the New Jersey lottery account for five years, is teaming with DePhillipo Group in Natick, Mass., which is run by former Massachusetts Lottery executive director Sam DePhillipo. Together, the two firms plan to open a Connecticut office if they win, said Star CEO Linda Rosanio.
The contenders will pitch to seven members of the semi-public Connecticut lottery corporation, who are expected to make a decision in November.
The current review has drawn much more attention than the last contest six months ago when only Cronin participated. Lottery officials signed the incumbent to a contract that expires in December.
Concluding that the two-week turnaround for proposals was not enough, the client this time gave contenders two months to respond.
It won’t be as easy as last time, but Cronin creative director Steve Wolfberg expressed confidence. “We welcome the competition,” he said. “May the best agency win.”