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The battle of Connecticut’s casinos has intensified with Cliff Freeman and Partners adding Mohegan Sun’s advertising account as rival Foxwoods Resort Casino launched an effects-laden TV salvo.
Cliff Freeman of New York, following a review, replaces Mohegan Sun’s five-year incumbent Mintz & Hoke in Avon, Conn.
“We’re pleased, after this long review process, to be able to focus all our energies into our many [other] fine client relationships,” said Mintz CEO Chris Knopf in a statement. Mohegan Sun had been the agency’s highest-profile assignment and one of its larger pieces of business.
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