comScore Acquires M:Metrics for $44.3 Mil.

comScore has snatched up M:Metrics, Inc.–one of the leading companies in the nascent market for third party mobile media metrics–for a mix of cash and stock valued at $44.3 million.

The Seattle-based metrics firm, founded in 2004, has established an early leadership position when it comes to tracking broad usage of mobile applications like text-messaging, along with emergent media such as mobile Internet and video. M:Metrics