comScore Acquires M:Metrics for $44.3 Mil.

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

comScore has snatched up M:Metrics, Inc.–one of the leading companies in the nascent market for third party mobile media metrics–for a mix of cash and stock valued at $44.3 million.

The Seattle-based metrics firm, founded in 2004, has established an early leadership position when it comes to tracking broad usage of mobile applications like text-messaging, along with emergent media such as mobile Internet and video. M:Metrics

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in