Comcast Creates Afterlife for Mobsters

NEW YORKWhat does heaven look like for mobsters? A new 30-second spot from Goodby, Silverstein & Partners for Comcast On Demand—rebranded as Channel 1—gives a glimpse of Sopranos henchman Big Pussy’s afterlife. Killed by Tony and the gang in the second season of the HBO series for being an FBI informant, Salvatore Bonpensiero, played by actor Vincent Pastore, strolls down a New Jersey street where blind federal agents ignore him, strippers shimmy on lamp poles, a vendor stocks bats and firearms and cash falls from the sky. Best shot is Pastore picking a cannoli out of a tree. Now that’s heaven.