Comcast Assigns Southeast Region to SRC

ATLANTA In an effort to centralize its marketing efforts in the Southeast, Comcast Holdings has tapped Sawyer Riley Compton to handle advertising assignments for the region, sources said.

Sources estimated billings at $5 million.

The Atlanta independent shop replaces Luckie & Co. in Birmingham, Ala., which had been doing project work for the Philadelphia-based company since January. Tom Luckie, agency executive vice president, said he resigned the business because of conflicts with another client, BellSouth. Sources said SRC was hired without a review.

Frank Compton, agency president and chief executive officer, said SRC would create broadcast and newspaper ads for the region, which covers portions of Florida, Georgia, Tennessee, Alabama and Mississippi. An assortment of local agencies in various markets will continue to handle direct mail and buy some media.

SRC will also promote new product offerings like high-definition TV and high-speed Internet capabilities and introduce broadband cable networks previously owned by AT&T.

Work is expected to break in September.

The client was unavailable for comment.

Comcast has 21 million U.S. cable customers and serves 29 percent of homes that subscribe to multichannel services such as satellite TV.

Red Tettemer in Philadelphia remains Comcast’s agency of record.