COLOR IT AUTUMN

Two early frosts in the North Georgia mountains forced Match and Pogo Films to fool Mother Nature.

Creatives at the Atlanta shop and its local production partner thought the foliage would retain its fall colors through this week and the scheduledfilming of the newGeorgia tourism campaign.

“Instead, we’re doinga run ‘n’ gun,” said Match creative director Ted Nelson. “The scenery plays such a role in this campaign that when a shot presents itself, we have to take advantage of it.”

The two-day shoot was directed by Pogo’s Steve Colby (pictured below), who used a variety ofcamera filters to wrench the last hues from the oaks and maples in Vogel State Park.

The TV spots, breaking in December, call for scenes of the state’s cities, mountains and beaches with a solitary female jogging through each. Versions of the state song, “Georgia on My Mind,” underscore the visuals.

“The idea is diversity,” said Nelson.”We usedfilters, changed film speeds and shifted the perspective between the runner and the viewer to enhance the sense of diversity.”