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NEW YORK Interpublic’s McCann Erickson unit in Detroit was selected as lead agency for Colonial Williamsburg after a review. The business had been at Havas’ Arnold in McLean, Va.
A new campaign from McCann is expected to break in the first quarter of 2010. Ad spending was $3 million in the first half of 2009, following full-year outlays of $6 million and $8 million in each of the past two years, per Nielsen.
The McCann office already works in a similar capacity for the state of Michigan.
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