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Spots from Don Coleman Advertising for the 2001 Dodge Caravan that target African Americans attempt a more hip approach to a vehicle usually associated with the stereotypical “soccer mom.”
The Caravan campaign, set to break this month, is one of three from the Southfield, Mich., agency. African American target spots for Chrysler Sebring break this week, while work for the Jeep Grand Cherokee is set for later in the year, according to agency representative Michele Edwards.
The Caravan spots feature a working mother, but one who is decked out in red leather and needs a fling away from her family every now and then.
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