Cole & Weber Taps Bruck as CD

After less than two years at Mullen, Daymon Bruck has returned to the Pacific Northwest as creative director for Cole & Weber/Red Cell’s interactive division.

Bruck replaces Ed Lisieski, who transitioned to an information architect role at the Seattle agency nine months ago.

“We made a decision at that time that our creative group was very strong, and we didn’t want to settle” by hiring a replacement too quickly, said Dave Behn, vp and director of interactive for Cole & Weber. “We were dealing with people coming off dot-com business—people who were really knowledgeable about the Web world, but not about advertising or building brands online.”

In Bruck, Behn said the agency found someone who “understood what branding is … how to advertise it, fulfill it and built loyalty programs around it.”

Bruck will oversee a team of eight art directors, copywriters and designers within Cole & Weber’s inter active division, which is more than 30 people strong. He reports to Behn, and will shepherd agency accounts including Nike, Washington Mutual, Texas Instruments Digital Light Processing, the University of Phoenix and K2 Skis.

“What Daymon brings to the table is the ability to deliver great creative work and a real talent for bringing it out in others,” said Behn.

At Mullen in Wenham, Mass., Bruck served as vp and creative director of the interactive department, which grew from 15 to 40 employees during his time there. His accounts included General Motors, Coca-Cola, Genuity, Nextel Communications, Intel/ADI, Northern Light Technology and Four Seasons Hotels and Resorts.

But Bruck, a native of Redmond, Wash., said his time on the East Coast was never completely fulfilling. “I just never connected with New England,” he said. “I’d been back to Seattle a couple of times, and it hit me over the head that this is a great place to live.”

Also, he said, the challenge of working at an agency where interactive was a fairly new discipline got to be a grind.

“At Cole & Weber, interactive is a large core of their business, and I think a lot more people here get it,” he said. “It’s an easier environment to try new things.”

Bruck’s move to Cole & Weber brings him back to the WPP Group. Before joining Mullen, he spent two years at interactive shop OgilvyOne in New York, earning Addy and One Show Interactive awards for IBM work in 1999.