Cole Taylor Bank Sets Finalists

5 Shops Ready for Presentations This Week
CHICAGO–Cole Taylor Bank this week will hear presentations from five finalists for its estimated $2 million account, according to sources.
Incumbent Marc/K&R (formerly Keroff & Rosenberg) will defend its account against Tom Reilly Consortium, Evanston, Ill., and Chicago shops Davis Harrison Dion, Jack Levy Associates and Schaeffer Condon, said sources close to the review.
Cole Taylor, based in Wheeling, Ill., could not be reached for comment by press time.
With nearly $2 billion in assets and 12 banking centers in the area, Cole Taylor is Chicago’s largest independently owned bank. But the consolidation of the banking industry through mergers has left Cole Taylor dwarfed in size and marketing firepower by the city’s large financial institutions.
Cole Taylor has sought to use its size as an advantage. Current advertising from Marc/K&R positions the company as “The relationship builders,” with TV and print work stressing its offices’ personal bond with customers.
That approach may continue, but the bank has asked the finalists for a new take on that positioning to help it grow among the big lenders.
Among those giants is Bank One, now forming through the merger of First Chicago NBD here and Banc One in Columbus, Ohio. Although the bank has been rumored to be mulling a review for early 1999, First Chicago agency LaRowe Advertising in Chicago said it is unaware of any review plans. The Martin Agency, Richmond, Va., is Banc One’s agency. Bank One officials could not be reached for comment.