Colby Exec Jumps to Ignited

LOS ANGELES Kim Haskell joined independent Ignited as vice president of business development on Jan. 7, the agency confirmed.

Haskell, evp of business development at Dentsu’s Colby & Partners in Santa Monica, Calif., for eight years, spent the last year at independent KSL Media here as evp, corporate marketing director.

Haskell will join Roxanne Kimmel, business development specialist, and Paul Small, director of business development, at the El Segundo, Calif. shop, where he will report to Eric Johnson, president of Ignited (formerly Ignited Minds).

“We’ve been going through a transition phase from being successful, the biggest agency that no one’s ever heard of, to getting consideration for bigger pieces of business and brands,” said Johnson. “We’re doing work that is at a very high quality level, and the addition of Kim will get us into larger, more formally structured reviews, really get Ignited into the conversation.”

Haskell described the opportunity as “getting back to what I love. We have a game plan to help build the company.” He said he was grateful to KSL’s Cal Liebowitz for helping him “learn the media side and understand it from their entrepreneurial mind-set.”

Ignited clients include the U.S. Army, NBC/Universal, the Playa Vista real estate development and various gaming companies on a project basis. The shop employs 150 people.