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Mutt, a Portland, Ore., startup launched by three ex-Wieden + Kennedy execs, has won Coca-Cola’s Mello Yello brand after a review. It could not be determined which other agencies participated in the pitch.
Mutt’s founders are former Wieden executive creative director Steve Luker; creative director Michael McCommon and director of planning and research Scott Cromer.
Mello Yello, a citrus-flavored soft drink, has not been advertised in 17 years. Mutt’s first work is expected in March.
Mutt, which opened its doors on Feb.
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