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Coca-Cola announced it would be the presenting sponsor of the Hollywood Christmas Parade, which for the first time in the event’s 82-year history will air nationally as a two-hour program.
The Hollywood Christmas Parade/Live Positively Presented by Coca-Cola will air Dec. 10 beginning at 8 p.m. EST on MyNetworkTV and then rebroadcast on Christmas Eve. The event itself, which is co-sponsored by the City of Los Angeles and Associated Television International, will take place on Nov.
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