Cohoe Leaves Startup for OgilvyOne

Her new managing partner, integrated accounts post at OgilvyOne will mark Tina Cohoe’s return to a global agency after a year at a startup.

Cohoe, the CEO of Dotglu, is due to leave the year-old direct and digital-marketing shop, part of Kirshenbaum Bond & Partners, at the end of February to take the job at the Ogilvy & Mather unit.

In the newly created position, Cohoe will work with a number of clients to identify resources that best fit their needs, from direct response to interactive advertising to customer-relationship marketing. “She will have the responsibility to go and activate whatever resources we have on behalf of the client,” said Peter DeNunzio, general manager at OgilvyOne in New York.

Cohoe spent 15 years at Ogilvy as a creative director before joining FCB Direct in 1994. As president and CEO, she helped grow the New York shop from $70 million to $350 million in billings during her five-year tenure.

Cohoe was instrumental in forming New York-based Dotglu, which launched in November 2000 when Kirshenbaum’s interactive agency and direct marketing unit were combined.

“Tina’s worked in the offline world. She’s worked in the online world. She has experience in running agencies and in leading large pieces of business that are multidisciplinary in nature,” said DeNunzio, to whom Cohoe will report. “That’s an ideal that we’ve been looking for to strengthen our client services.”

Cohoe did not return calls.

OgilvyOne claims U.S. billings of $2.8 billion from clients such as IBM, American Express and Kodak.