Cohn Godley Lands Salomon Work




Consulting Division Taps Hub Shop For Six-Figure Interactive Job
BOSTON–Six months after a former client joined Salomon Smith Barney, Cohn Godley Norwood has received an interactive assignment from the consulting division of the financial services giant.
Under terms of the deal, finalized last week, the agency will create a database-driven intranet site for the Wilmington, Del.-based company’s 10,000-member sales force stationed around the world.
The existing site, created by an in-house team, provides downloadable corporate information used in sales pitches but permits only about 30 users to access it at one time.
Cohn Godley officials said they hope to launch an intranet site in six months that allows an unlimited number of users to access varying levels of content according to their position in the company.
“I came in here and saw that we were making a lot of great materials but did not have efficient electronic distribution efforts,” said William Rice, who joined Salomon Smith Barney Consulting six months ago from Liberty Financial in Boston. “We haven’t done as much as we could for our existing financial consultants, and I wanted to provide a system to make it extremely easy [to access].”
The new site will eventually be available to all Salomon Smith Barney employees, Rice said.
Cohn Godley’s vice president of interactive services, Jeff Freedman, will head the account, along with senior vice president of account services Eric Wanta, who was recently recruited from New York branding firm Lippincott & Margulies.
At Liberty Financial, Rice said, “I worked closely with everyone at Cohn Godley Norwood and was very impressed with their work–not only the creative aspect but their attention to the client servicing aspect.”
Rice talked to a several different agencies before awarding the assignment to Cohn Godley, he said.
The Boston-based agency has several database-driven interactive projects to its credit, including sites for Colonial Funds, Keyport Life and Stein Rowe, Freedman said.
Cohn Godley officials said the agency is currently in talks with representatives of Salomon Smith Barney about future projects.
Rice declined to elaborate on the additional work, saying only, “I’ve been pleased with the work that Cohn Godley has done, and [I am] always looking for talented people to take our marketing efforts to the next level.”