Code and Theory Brings Brands Into the Present From a Century-Old Space

It’s fitting that the shop that gave a digital face-lift to some of media’s most legendary brands—Vogue among them—chose an office space with historic roots. Code and Theory’s New York HQ, in a Joseph Astor-built landmark, includes the building’s original library (dating back to 1913) and once housed Andy Warhol’s Interview magazine. “The main idea was to peel back the layers and do justice to the unique building itself,” said partner and global CMO Chris Hayes.