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Coca-Cola might be looking to move away from "Open Happiness."
The brand has asked 10 roster agencies to pitch ideas for Coke's next global campaign: Wieden+Kennedy in Portland, Ore.; David; Dentsu; FCB in South Africa; Martin Mercado; McCann in Madrid; Ogilvy; Santo; Sra Rushmore; and The Cyranos.
"We have invited a selection of our key agencies from around the world to bring their best thinking to Coca-Cola in order to create the strongest work for our flagship brand," said a company representative in a statement.
The brand launched "Open Happiness" in 2009 during American Idol and rolled it out to over 200 markets globally.
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