It was a popular stunt, to say the least. Last year's "Share a Coke" campaign, featuring personalized names on bottles, helped Coca-Cola achieve the largest year-over-year growth in 20-ounce packaging in it history—more than 19 percent.
So, of course they're bringing it back, in a much-expanded format.
The campaign returns this month with 1,000 popular names replacing the Coke logo on 20-ounce bottles of Coca-Cola, Diet Coke and Coke Zero. That's four times as many names as last year. The new names (not available last year) include Annie, Candace, Adriana, Clay, Krista, Nichole, Desi, Marty, Art, Dennis, Colleen, Shay, Larry, Emmanuel, Angelina, Sheena, Bruce, Cal, Destiny and Eddie.
The ShareaCoke.com site also gets an upgrade, becoming an e-commerce platform that offers 8-ounce glass bottles for purchase with "nearly limitless naming options," according to the brand. (You can imagine the sorts of names they might reject.)
Also, 1.25- and 2-liter plastic bottles, eight-ounce glass bottles, aluminum bottles and more will feature nicknames like "Better Half," "Sis," "Class of 2015."
The packaging idea, which started in Australia in 2011, has inspired lots of shenanigans in social media, with people hacking the idea in all sorts of ways.