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Cable business channel CNBC honored Leo Burnett Thursday evening, dedicating an hour-long episode of its Titans series to a portrait of the 20th century adman and the agency he founded.
The homage, drawing on interviews with biographers, journalists, and current and former Leo Burnett executives, traced the arc of his career—from working a yearlong stint out of college as a reporter in Peoria, Ill., to starting an advertising firm that would rise to become one of the world’s most prominent networks.
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