Clothes Make the Woman

A new campaign from Crispin Porter + Bogusky in Los Angeles is bound to raise some eyebrows, but the agency hopes it also raises awareness of a group devoted to help ing low-income women.

Print ads seeking donated business suits and other clothing include photos of larger women from the shoulders down, each dressed only in her bra and panties. Each ad includes the name of a profession such as “paralegal.” Text notes that a donated suit could make a huge difference for a woman on welfare.