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BOSTON The American Legacy Foundation today breaks the latest anti-smoking spot in the “Connect truth” campaign from Havas’ Arnold and MDC’s Crispin Porter + Bogusky.
“Hair” juxtaposes scenes of six young women getting their hair shaved off on a busy city street with a patient undergoing chemotherapy who says, “When I was diagnosed, I learned that cigarette smoke contains 11 chemical compounds that are known to cause cancer. Well, they work.”
As the women sit in barber chairs, people look on in surprise as their heads are shaved.
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