Clift Jones Takes Presidency of Modernista!

BOSTON Clift Jones has been named president of Modernista!

Lance Jensen, who had held that post, assumes the title of CEO. Gary Koepke, who had been CEO and chairman, retains the latter role. “We believe our clients, both current and future, will benefit from the perspectives [Jones] brings to their business,” Koepke said.

Jones, 32, most recently was a consultant. From 1995-2001, he held account management posts at New York’s Bozell, an Interpublic Group agency, where he also worked on new-business development. He has also worked at IPG’s Hill, Holliday, Connors, Cosmopulos, Boston.

At Modernista!, Jones said he looks to help the shop expand its design and interactive functions as well as attract new accounts and develop marketing strategies for various clients.

Jensen and Koepke co-founded Boston-based Modernista! as 2000 began, quickly building it into one of the hottest small shops in the country, crafting high-profile, award-winning work for the Gap, MTV and others.

Modernista! was named Adweek‘s New England Agency of the Year for 2001, but momentum slowed last year as flagship client the Gap departed and the agency’s new-business efforts faltered.

The agency currently employs about 35 people. General Motors’ Hummer, Veryfine and Converse are key clients.