CL Gets a New Media Director

Carmichael Lynch pre sident John Colasanti thinks that, in Shane Ankeney, he has a media dir ector who can further the shop’s efforts to land more large, integrated accounts.

“He’s seen some of the challenges we’re facing as an agency,” Colasanti said. “He’s an unconventional thinker and finds unconventional ways to connect with the consumer.”

Ankeney joins the Min neapolis shop from TBWA\Chiat\Day, where he was director of media strategy. At that agency and previous stints at Chicago shops J. Walter Thompson and the Leap Partnership, Ankeney has worked on brands such as Nissan, Apple, Michelob and Sony —accounts of the caliber CL would like to land.

“More important than any of those brands is the way this guy thinks,” Colasanti said. “Creativity exists in all we do. Shane’s going to take us to new heights in the media department.”

For Ankeney, joining CL represents a return to the Midwest and a chance to put his stamp on an entire department.

“I want to make a strong media department stronger, inside and out,” he said. “It’s a bigger role and gives me the opportunity to continue the things I’ve been doing [at TBWA\C\D].”

Ankeney succeeds Cheryl Jean Claude, who returned to her native New York after a year on the job.

Ankeney will work closely with CL director of brand planning Catrina McAuliffe, who joined the shop from Chiat’s San Francisco office in July. The two hires, along with the May addition of dir ector of interactive Melody Lentsch, represent a “stra tegic realignment” for the agency.

“As bigger brands come into the fold, the [media] op portunities are greater,” Col asanti said. “Our media needs have increased. Shane’s abilities fit those needs.”

Ankeney said he plans to get media involved from the beginning of a campaign’s development, using all of CL’s integrated marketing departments.

“It’s an opportunity to make sure that people realize media will play a huge role from the beginning,” he said. “[I’m going] to make sure something as silly as the target remains the target.”