Citron Taps Goodby’s Molineaux

Slots Into Client Services Director Post; Initial Focus Is on Palm
SAN FRANCISCO–Bob Molineaux, a former associate partner at Goodby, Silverstein & Partners, has left the agency to direct client services at Citron Haligman Bedecarre.
Molineaux, 41, will help the San Francisco agency get the ball rolling on the $70 million Palm account. He will also supervise the account group at the rapidly expanding shop, best known for its emphasis on dot-com and technology clients.
“You go someplace with a challenge in mind, and when you’ve gotten to a place where the challenge is achieved or overcome, you look to do something else,” Molineaux said. “I wanted to move into a different position and do something a little bit broader. The prospect of leading an account group was appealing.”
While at Goodby, San Francisco, Molineaux worked as an account director on the SBC Telecom business, which included branding and product launches under the Pacific Bell, Southwestern Bell and Nevada Bell brands. He also worked as account director for the Sutter Home wine account.
Since joining Citron, Molineaux has been busy adjusting to the job and studying the Palm business. He said he joined Citron because it has a great chance to expand thanks to the recent Palm win.
“It’s a bit overwhelming with all the faces and business you are catching up on … but I came here because it reminded me of Goodby four years ago,” he said. “With any work we could be up to 300 employees in the next year or two.”
Prior to Goodby, Molineaux worked for FCB/Leber Katz Partners, D’Arcy MacManus Masius and Wells Rich Greene. He is a graduate of St. John’s University in New York.
Molineaux added that he made the move partly because he was unsure if he would be promoted to partner at Goodby. “I hit a ceiling, and I wanted to do something else,” he said. “I have nothing but positive feelings about Goodby. It’s a phenomenal shop, but one must think of one’s self and growth.”
The hire of Molineaux follows other changes the agency has instituted this year to handle its rapid growth. The account planning group has grown from two to 10 staffers, and partner Kirk Citron was named to the new post of chief strategic officer, with all planners reporting to him.