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NEW YORK Citibank has narrowed its search for a direct marketing agency on its U.S. credit card business to four finalists and will hear presentations this week, sources said.
Havas’ Euro RSCG DRTV in Chicago and three New York shops—Interpublic Group’s Draft FCB, WPP Group’s Grey Direct and roster shop Wunderman, a unit of WPP’s Young & Rubicam Brands—are vying for the account, sources said.
The work is currently split among more than 20 shops.
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