CIA Wins $23 Mil. Spartan Stores Account

NEW YORK — CIA USA, the U.S. division of U.K.-based Tempus Group’s CIA Medianetwork has won the $23 million media buying and planning account for Spartan Stores. In capturing the account — and by signing a consulting agreement with Trahan, Burden & Charles today — CIA continues its string of winning new business and gaining new partners.

CIA beat out incumbent shop Blackwood Media Management, Rockford, Mich., in an effort to handle media for Spartan’s 127 supermarkets and the 350 independent groceries it serves. Last month, CIA Medianetwork won the estimated $10 million global media account for Singapore Airlines.

This week CIA USA also announced it was contracting with Baltimore, Md.-based advertising and public relations firm Trahan, Burden & Charles. The company will be called upon to assist CIA in national and international media buys from time to time, and in turn, TBC will have access to CIA’s research functions. Also last month, CIA bought Beverly Hills, Calif.-based RNF Media to further its U.S. growth.