Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DETROIT — DaimlerChrysler’s Chrysler Group is inviting about two dozen agencies to pitch its minority advertising business, worth an estimated $40-50 million in billings.
Shops that specialize in marketing to ethnic groups or to gay, lesbian and bisexual groups will receive a proposal request this week, said Chrysler Group representative James Kenyon.
The incumbent for African-American work is Don Coleman Advertising in Southfield, Mich., while Montemayor y Asociados in San Antonio handles Hispanic target advertising.
“We fully expect [the incumbents] to participate vigorously in this review,” said Jeff Bell, Chrysler Group’s vice president, marketing communications, in a statement.
Chrysler
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in