Chrysler Review Put on Hold

Chrysler has put the brakes on its $50 million multicultural review to give one of the finalist groups a chance to obtain minority certification.

PASS, a partnership between Ar nell Group president Peter Arnell and African American recording executive Steve Stoute, is working with the New York/New Jersey Minority Purchasing Council to obtain the certification, said Chry sler representative James Kenyon. A member of the competing SIP group, Publicis, Sanchez & Levitan, Miami, recently obtained its certification, he said, leaving PASS as the last agency in the review to do so.

Rev. Horace Sheffield, president of the Michigan National Action Network chapter, said he continues to monitor the process.

Sheffield said minority certification should not be a primary criterion in the review, as the certification process is sometimes flawed. An agency must be more than “minority owned just on paper,” he said. Minorities must own and actively control the companies in order to benefit the minority community, he said.

The review was initially set to conclude by June 1, but a longer-than-ex pected selection pro cess moved that date to the end of June. Chrysler now hopes to conclude the process by July 31, Kenyon said.

Finalists include incumbent Glo bal – Hue, Southfield, Mich., formed by the merger of Don Coleman Ad vertising, an African American specialist, and Hispanic-focused Montemayor & Associados, San Antonio. The al liance now includes an un named Asian American agency, which currently has an automotive conflict. Sources said the shop is Innovasia, Los Angeles, which currently handles General Motors’ Asian American advertising.