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Greek yogurt brand Chobani announced today that Leland Maschmeyer will be the brand's first chief creative officer, effective Aug. 1. He will report to the brand's chief marketing and brand officer Peter McGuinness.
Most recently, Maschmeyer worked with brand consultancy Collins as the company's chief creative officer. He will remain on the brand's board of directors for the time being.
"He's a very sound strategic thinker, which I like. He's an amazing creative person and creative thinker.
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