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Chipotle is using a charitable cause to send the message to consumers that its food contains “no junk.”
Starting tomorrow (Friday), the restaurant chain will begin running online banner ads that ask consumers to forward their junk e-mails to nojunk@chipotlejunk.com. For every 100,000 junk e-mails Chipotle receives, it will donate $10,000 to a nonprofit organization called The Lunch Box, which in turn, will provide healthier lunch recipes for 100,000 schools nationwide.
In addition to banner ads, Chipotle has added a tab on its Facebook fan page to promote the “No junk” effort.
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