Seeking to recapture tourists after the SARS outbreak, the China National Tourist Office of Southern California has hired URI to handle creative, media, promotions and media relations. The client had no previous shop and chose Beverly Hills, Calif.-based URI, which specializes in cross-cultural accounts, without a review. Print and radio are slated to bow in the western U.S. in the fall. Spending is an undisclosed portion of the China National Tourism Administration’s $1 million marketing budget.
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