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Chiat/Day last week got a taste of Coca-Cola when the Venice, Calif.-based shop landed an assignment for Cherry Coke.
Sources close to the agency said that Chiat, which adds its name to the Coke club that now includes Fallon McElligott and Wieden & Kennedy, along with Creative Artists Agency, was awarded the assignment to help give Cherry Coke a new personality, one that’s somewhat hipper than the mom-and-apple-pie image of Coca-Cola.
Cherry Coke has trailed Coke’s premier brands – sales peaked at 198.4
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