Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





Overall Billings Growth: Up 9.2% to $620 million: (grade B-)
Clients Lost: AmEx green card, Shearson Lehman, Chemical Manufacturers Assn.: (grade D-)
New Clients: Upper Deck and Infiniti from Nissan: (grade A+)
Growth From Current Clients: Up 10%, or $57 million: (grade A)
Creativity: Demonstrated great agility in saving Reebok from Dan & Dave fiasco; new Shaq work is connecting. Altima ads outperformed car; AmEx work showed lack of respect for the product: (grade B)
Management Savvy: N.Y. office still a problem; Dick Sittig was clearly not the answer: (grade C+)
Teacher’s Comments: Are Jay Chiat and Bob Wolf willing to expend the effort to build up New York a third time? Or is it time to entertain buyout overtures?
Overall Grade: B-
Copyright Adweek L.P. (1993)


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in